How
should I write my advertising exam?
Pick an area of advertising you have
studied and you are comfortable with but the exam could ask you anything!
You should concentrate on: technology,
audiences, organization of advertising industry, regulation/control in the
industry. I would revise all of these areas.
1) Start by discussing the
advertising industry in New Zealand. Different types of agencies and
statistics. Key quotations from the advertising industry are very important –
look at industry notes.
2)
Discuss how advertising
agencies in New Zealand are organized, relating to key ideas of agencies in New
Zealand.
3) A paragraph on a particular
company and campaign(s) – what happened, key statistics, audience, etc.
4)
A paragraph on a particular
company and campaign(s) – what happened, key statistics, audience, etc.
5)
A paragraph on a particular
company and campaign(s) – what happened, key statistics, audience, etc.
6)
A paragraph on how
companies/campaigns have evolved using specific examples.
7)
A conclusion which discusses
the industry in New Zealand going forward – what is the future? For audiences,
for companies and for ownership, etc?
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