STARSEED PR NOTES - Thanks Kath

Something worth Sharing – Starseed

Karen and Amelia – Starseed PR

Specialised firm going with 6 people

Stunt work , interaction audience partition , left to normal PR

How we define PR

Our goal is to create open sources PR ideas, adopted by the media ,and sared by everyone. Why would people talk about it is it newsworthy?> the media want interesting and compelling things to talk about we creat that conversation

Traditional advertising – paid media, tv, print

PR

·      Earned media, newsworthy stunt good enugh for the media to want to talk about it.

·      Shared media- twitter, fb . youtube, pintrest, tumblr,

·      Owned media a companies own website socal media.

How di we get the word out?

·      Targeted press releases to nerwsroms and editionrs

·      Pitching one off story angels  to a specific media

·      Media launch ebents

·      Newsworthy iseas stunts activations

·      Brand ambassadors

·      Media interviesa tv radio print

·      Samplimg activity

·      Sponsorship

·      Brand development – back story personaliy.

Team structure

Company director owner stratigest

Creative director

Senior account manager client brand management special projects pr plans social media

Account manager

Major changes in PR in the last 12 months

·      Increase in blog activity

·      Magazines going digital

·      Social media plans now a standard part of all PR plans

o   Social media has taken over plans, start fb pages, copyrighting, different blogs, look out for what’s next and use it for the brands.

o   Applying social media trends quickly to your brand.

·      The ongoing online shift

o    adapting to all social media changes , finding what the PR oppourtunity is in pintrest.

o   Struggle to prove what your PR is worth, translating PR to increase in sales.

·      Online shopping

o   being able to now link online PR to doirect sales shwing hot to sirectly influcne the targeted customers.prand voice reputation online facebook and twitter and becoming a customer services channel

o   Tracking slaes from blog to site, then to money for client.

·      Brand voice reputation online

o   Fb, twiter becoming a customer service channel.

o    

·      Being ready for oppurtunities in a second,

o   orep super bowl – powercut , “you can still dunk in the dark”

Number one shoes #catwalktosidewalk

·      Model shoes what happens with the shoes after the catwalk shows?

·      Come and the first 50 peple get free catwalk shoes.

·      How do you make a VIP show publice?

·      Make the public part of the show!

·      Models stepping straigt of catwalk and giving there shoes straight to the crowd.

·      37347 tweets, 40,000 people online

·      800,000 through fb and twitter.

·      Good way to open the season

·      Merging of advertising and a PR stunt.

·      How would this be important to someone that isn’t a fashion editor.

·       Personal content is powerful.

·      23 fashion titles, 172 artices in total.

·      77,293 impressions

·      nearly 100 women lined up

·      models had to offer own shoes of there feel

·      generated international coverage on Bestadsontv.com advertologo.com and campaign bried .com, trendhunter.

·      Only spent 30,000.

Getting a news angle.

·      Summing up the story positively in 5-6 words.

Questions

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